The Future and Power of Email Marketing
By: Thomas Prendergast
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Al Gore, My Dad and a young boy.
I have been on the Internet since before Al Gore. In 1982 I set up my first Bulletin
Board System with a CPM (Before Dos) computer. My Dad was the only one who
used it and we were able to communicate with each other from a long distance
using our modems. It was a big distraction, hard to do and I dropped the whole
project after about a month.
But, before I get into the technical part of where I came from, I think you need to
understand how I even arrived to a point of having computers invade my life long
before they invaded the rest of the civilized world.
As a young child it became apparent I had a gift to create, draw, paint and
illustrate. My 5th grade teacher even brought me home one day, to inform my
parents that they had a child protégé on their hands. My Dad was horrified by the
thought and made it a point to often tell me the world was filled with starving
artists. Thank God, I also loved academic pursuits and did well in math, science,
history etc., but my passion was the arts. By the time I was a young adult, I was
making a decent income as a self employed artist and used this income to go to
what little school I did manage to finish.
This lifestyle of never working for anyone else allowed me to free up the left side
of my brain and until I was 30 years old, I was a surf bum, living from beach city
to beach city chasing waves and making money as an artist. Life was truly good!
By the time I had moved to Whidby Island, Washington State, in 1978, I had
become famous as one of the top ten Scrimshaw artists in the world. I lived on
the beach, ate Dungenous Crab, had a great garden, a fishing boat and a sports
car and spent the weekends in Seattle pursuing the night life, but something was
missing. I felt a call to serve people with my talent, so I moved to San Francisco
in 1982 and started a Design and Ad agency called TNT Studios. Our market
was primarily direct marketing campaigns, Business to Business (B2B), trade
shows and printed collateral.
The business took off and we rode the Silicon Valley revolution into the digital
world. It was about this time I purchased our first computer. It was an Actrix
computer and used CPM as it’s operating system. My main objective was to
develop databases so I could easily keep track of my clients, keep them informed
and to make this database available to our sales as well as automate our billing
process.
About the Author:
Thomas Prendergast has been in marketing his entire adult life. He is an
accomplished and world famous illustrator and designer. He has been running
Inetekk.com for over 5 years with 5,000+ subscribers to his systems.
He has been a full time Internet marketer since 1992 and has helped thousands
of people start their own Internet businesses. He is known in the Industry as
an Internet genius, The Bomb by his friends and a major threat by his
competitors.He resides in Del Mar, CA with his wife, Teresa, his daughter,
Taylor, and his son, Franklin.
All of the referenced materials in the following section of this book are courtesy of the originating authors of those chapters. Not all of their concepts, practices, suggestions, theories and instruction follow with what I have learned from the Internet, but do go far to illustrate what I am about to reveal to you. TP
This ebook is available for customization.
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Sincerely,
Suprabhat Saha
Monday, February 18, 2008
Masters of Marketing
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