Polish your message for customers

Polish your message:
As you fine-tune the publication, make sure that you also step back
regularly to make sure that it still fits into your overall marketing plan.
It is not hard for writing to take off in an unintended direction. Now is
when others can most help you by bringing a fresh eye to help you
find what you may have overlooked.
=>Keep it simple :
The fewer words you use, the more likely your audience will read them.
=> Use a clean design.
A clutter of fonts, colors, and pictures can confuse a clear, straightforward message.
Just as you have worked hard to achieve a simple message,
strive for a simple design that supports your goals.
Focus on the medium:
What and how much you write differs depending on whether
you are writing content for a postcard, a brochure, a newsletter,
an e-mail message, or a Web site. For example, a postcard message
must focus much more on enticing than informing the reader, and
a newsletter's overt purpose is to inform. The content principles
outlined in this article don't vary much for each medium, but
the final form and format do.
Double-check that you cover what is important:
People want shortcuts, and the most convenient shortcut is
often the wastebasket. Make sure that the customer can discern
in 10 seconds what your publication is about, who it is from,
what they need to do next and when they need to do it,
and how they can contact you. Make sure that someone else
checks for errors . Consider asking several people to look over the publication.
You need impartial help of two kinds.
First, ask someone who is similar to your target audience to
review your work and tell you whether the message is coming
across clearly.
=>Are they hooked? Does it leave them with unanswered questions?
Second, ask someone to proofread for you.
Misspellings, typos, and poor grammar reflect poorly on your business.
If you are sloppy with your message and image, customers can bet that
you will be sloppy in your service to them.

=>How to get a response:

To reach a potential customer and get a response, deliver a personal
message that is tailored to the individual. Because that is seldom
feasible on a large scale, the next best approach is to organize your
prospective customers into distinct categories that you can address
individually. Your customer database and mailing lists can help
you filter for common characteristics that you can use as the focus of
your marketing efforts.
For example, a business in musical instruments might segment
prospective customers by the specific instruments that they play.
The same business could use of the purchase date of customers' instruments
to send reminders such as: "You've been blowing your horn for a year.
It's time to bring it in for cleaning and tuning."
The more you know your audience, the more confident you will be that
they are ready to read what you want to tell them and that you
understand their concerns (in their terms, not yours), and the more
specific to their interests your message will be.

For more information about categorizing your customer database,
search " Tips for personalizing your publication ".

Suprabhat Saha.
Ebiz4ver.com